With the new changes in the healthcare law, individuals in the United States are now in taking charge and care of their own healthcare. Physicians are looking to expand their practices to take care of increased workloads and new clients who are now eligible for healthcare.
Today people are becoming more educated and learning how to take care of their own healthcare needs.
In the past, many individuals who did not have access to healthcare services waited until they became very sick and visited their local emergency room to receive care.
Today, many doctors offer affordable wellness programs. To make the public aware of what they are offering, marketing and education are playing a major role in bringing in new customers and increasing the physician's client base.
Doctors are now offering the ability to receive basic checkups, x-rays and screening for cholesterol and other basic services at affordable rates. This allows individuals to take care of their own personal health and the ability to choose the physician they use. Individuals now have the opportunity to compare rates, facilities on their own to receive the best care.
If a physician offers these services at a reasonable rate it is important that they get the word out to the public through increased marketing.
Marketing programs can be done at a lower cost by the physician or can be done through an agency which sometimes can be very expensive.
Ideally, the more forms of mass media that a doctor uses to get the word out, the more awareness will be given in regards to what that particular doctor has to offer.
If a doctor is offering $99 wellness checkups, the ideal way to promote this to the public is by purchasing a billboard ad in the area of the office on road that has high traffic volume.
Newspapers or local radio commercials are another way in which a medical practice would be able to reach new clients.
Television ads are a good source of exposure which would let large numbers of individuals know what practice has to offer. Television is somewhat expensive due to the large audience exposure that is gained.
In order to market your practice, you need a budget that allows you to maintain the marketing over a sustained period of time.
Ideally the more individuals that learn about your practice, the more patients will come to visit your office. The end result will be increased cash flow. With increased cash flow, this will allow you to increase marketing of your practice.
In some cases if the practice is newly formed, it is very difficult to come up with affordable ways to bring in new clients.
Banks are hesitant to lend to any type of new business until a track record is established on the amount of monthly cash flow that comes in and that takes about 2-3 years.
For medical practices that have been in business at least 6 months, there is a way to receive funds which will allow you an opportunity to market your medical practice. This is possible if you have at least 6 months in business.
Medical practice loans are a great way for newly formed medical offices to receive funding based on the bank statements of the practice over the past 6 months.
There are no upfront fees or hassles and only a 1 page application.
Once the funds are received, they may be used for any purpose.
Ideally for a practice, that is looking to bring in more new clients, it is suggested that the funds be used for a marketing plan that would use a mix of billboard, radio and television advertising.
A marketing plan to bring in new clients will hopefully bring in new clients, Once you receive new clients it will help increase the practice cash flow.
As your practice grows you may want to employ the assistance of Ed Rogers, Small Business Loans Depot, 919-771-4177 to help you with your cash flow needs.